Operator-led, AI-native partnership GTM for startups. We build the ecosystem that turns partners into revenue, and into your moat.
Most partner programs stall on the same 10 problems. These are the ones PartnerNow solves.
We build attribution, scorecards and a monthly forecast you can trust.
We set the revenue model and run a 90-day sourced-pipeline sprint.
We define your partner ICP and run recruitment against a scored list.
We build joint GTM plays your partners actually run.
We give them playbooks, certification and first-deal support.
We set rules of engagement, account mapping and deal registration.
We turn each integration into a co-sell motion.
We put your top partners on joint business plans with exec sponsors.
We design tiers, margins and incentives that reward performance.
We score partner health and activate or prune the long tail.
Not sure which ones are hurting you? The Ecosystem Moat Assessment scores your program across six dimensions and shows where to start.
Great partnerships have always run on relationships and trust, and that hasn't changed. What's changed is everything around them: as your customers adopt new technology stacks and AI reshapes how the work gets done, the partners that matter and the motions that create revenue shift with them.
How the program is run, measured and scaled has to move from activity to outcomes: from manual and quarterly to real-time and data-driven.
The program that worked last year can quietly fall out of step this year, not because the relationships failed, but because your customers changed what they buy, and AI changed how the work gets done. The market is moving to outcome-based expectations: attributed revenue, real-time performance, data on demand. Static programs decay. And there's no template that fixes it. Your customers, your stack and your stage are unique, so the right motions for you are too. That's the work.
The judgment is the hard part, and it's ours. We bring a proven framework and 25 years of operator experience to read where your market is going, then design and deploy the partnership motions, and the AI layer, that fit your customers, your stack and your stage.
Positioning, Activation, Intelligence, Realisation, Operations and Leadership: the decisions that determine whether a program produces. We diagnose each for your context and rebuild what's out of step.
Built and run partner programs from zero to scale at Cisco, NetApp and across the ecosystem. We've seen these market shifts before, and we know which motions to build for what's coming.
Co-sell, ecosystem, marketplace, agentic: we design the specific motions your program needs, wire in the data and AI workflows, and stay until they produce outcomes. No two engagements are the same.
Diagnose the six dimensions against where your customers and AI are heading, and name what's out of step.
Rebuild positioning, activation and attribution, plus the motions and AI layer that fit your specific market.
Stand up the motions, enable your people, and stay until the program produces predictably.
We don't run a playbook against your business. We start from your customers, your stack and your goals, then design the program that fits only you. That's the difference between advice and a program that actually moves.
Every engagement starts here. Whether you are building your first program or running one that needs to adapt, 30 questions in 10 minutes give you your Moat Score out of 100, your top gaps and a 90-day outline.
All six signals scored 0 to 5, with the movement since your baseline. Strong is a lever to press. Constraint is where the next gain is hiding.
Founders and CEOs who rebuilt their partner motion with us.
The best time to build is now.
AI-native partnership strategy for B2B SaaS and cybersecurity. Author of The Agentic Ecosystem.