Field notes from building and fixing partner programs, plus where the agentic era is taking the channel next.
In a competitive SaaS landscape, startups chasing partnership-led growth often cannot justify a full-time CPO. A fractional CPO gives early-stage companies executive-level partnership strategy on a flexible basis, without the cost or the equity dilution.
Read the article →The Canalys shortlist, and what being named on it says about how partner work actually gets delivered.
The shows worth your commute if you want to think more sharply about ecosystems, co-sell, and channel growth.
AI is taking over the execution layer. Here is what the role becomes, and what stays human.
The activation gap, where it comes from, and the first two weeks of work that closes it.
The six signals that decide whether a partner program pays off, and how we score them.
The attribution gap is the number-one blocker we see. Here is how to close it in 30 days.
Reading is good. Knowing your score is better. Run the free Helio assessment in under 10 minutes.
AI-native partnership strategy for B2B SaaS and cybersecurity. Author of The Partnership Architect.