From your first partner to a full agentic ecosystem, we bring the strategy, senior operators, and AI-native execution behind $160M+ in partner-sourced revenue.
Build or rebuild your partner program from strategy through execution, grounded in 25+ years of channel experience.
We consult, architect, and deploy Claude-powered AI workflows on top of the CRM and PRM you already run.
14 ready-to-run AI skills covering every stage of the partner lifecycle, powered by the PartnerNow framework.
You work with people who have built and run 18+ programs, not consultants reading from a playbook.
Every engagement layers AI-native workflows on top of your CRM and PRM, so the program runs leaner as it scales.
We anchor the work to partner-sourced pipeline, and we stay in it until the number actually moves.
Most partner programs stall on the same 10 problems. These are the ones PartnerNow solves.
We build attribution, scorecards and a monthly forecast you can trust.
We set the revenue model and run a 90-day sourced-pipeline sprint.
We define your partner ICP and run recruitment against a scored list.
We build joint GTM plays your partners actually run.
We give them playbooks, certification and first-deal support.
We set rules of engagement, account mapping and deal registration.
We turn each integration into a co-sell motion.
We put your top partners on joint business plans with exec sponsors.
We design tiers, margins and incentives that reward performance.
We score partner health and activate or prune the long tail.
Not sure which ones are hurting you? The Ecosystem Moat Assessment scores your program across six dimensions and shows where to start.
Get your Moat ScoreTake one, or string several together. We start on a call and only scope what you actually need.
We audit your partner landscape, benchmark it, and hand you a prioritized 30-day plan built on your Ecosystem Moat Assessment baseline.
Tiers, incentives, GTM motions, co-sell plays, and enablement, with AI-native workflows designed in from day one.
We fix the reason most partners never produce: onboarding, enablement, co-sell playbooks, and a review cadence that holds.
AI-native program design, agentic workflows, and agent-to-partner attribution, so execution scales without more headcount.
A seasoned Head of Partnerships embedded in your team, running the motion and the people until you are ready to own it.
An ongoing sounding board for founders and leaders: strategic direction, pipeline reviews, and deal support when it counts.
Focused intensives on partner strategy, co-sell, or agentic partnerships, run on-site or remote, ending in a plan you can act on.
One-on-one coaching for new partner leaders and stretched founders, with a milestone plan and support between sessions.
We start on a call, get specific about what is stuck, and tell you the highest-leverage first move.
We scope only what you need, with clear owners, a timeline, and the number we are moving.
We do the work alongside your team, not from the sidelines, and leave you able to run it.
We reassess every quarter, so you can see the score move and defend it internally.
Book a 30-minute call, or run the free Ecosystem Moat Assessment first and bring the report.
AI-native partnership strategy for B2B SaaS and cybersecurity. Author of The Agentic Ecosystem.