Every PartnerNow engagement, and the Ecosystem Moat Assessment, runs on one framework: six dimensions that decide whether partnerships pay off, scored on a single maturity curve.
Partnerships fail in predictable places. The PartnerNow framework turns a fuzzy sense that something is off into a specific, scored read: where you stand on six dimensions, which one is capping revenue, and what to do about it. It is the engine under the Ecosystem Moat Assessment and every service we deliver.
Every dimension is scored out of 5, then rolled into a single Moat Score from 0 to 100. That score places your program on the curve, from Reactive to Platform.
Partnerships happen by accident. No repeatable motion, no clear owner, no measurement.
Partners and activity exist, but results swing. The motion is not yet reliable.
The motion works and produces pipeline. Now it needs systems, proof, and scale.
The go-to platform. Partners build businesses on you, and the ecosystem grows itself.
Each dimension is scored out of 5 and badged Solid, Monitor, or Constraint. Those six scores roll up into your Moat Score out of 100, and together they show exactly where revenue is won or lost.
Whether your partner strategy connects to company revenue goals, with a clear ideal-partner profile and a value proposition partners can sell.
Whether the right partners are recruited, onboarded, and generating revenue, instead of signing and going dark.
Whether you have the data, signals, and reporting to know what is working and to catch where partners stall before it costs you.
Whether partner activity turns into sourced and influenced revenue you can actually prove and defend to the board.
Whether tiering, incentives, systems, and cadence let the program grow without adding headcount for every new partner.
Whether there is executive sponsorship, clear ownership, and the cross-functional alignment to make partnerships a company priority.
The Ecosystem Moat Assessment scores your program across all six dimensions and places you on the maturity curve.
The framework pinpoints the single constraint capping revenue, and the silent friction beneath it.
Our services target that constraint directly, and you reassess each quarter to see the score move.
The free Ecosystem Moat Assessment applies the full framework in under 10 minutes, then gives you your score, your top gaps, and a 90-day outline.
AI-native partnership strategy for B2B SaaS and cybersecurity. Author of The Agentic Ecosystem.